Vype
Design Research
Art Direction
UI Design
Responsive Web Design
Role
Vype eCommerce Store
To launch the new Vype eCommerce store with a fresh, engaging, and mobile-first digital experience tailored to a younger adult audience (legal vaping age). The goal is to drive brand awareness, customer acquisition, and online sales through a dynamic, interactive, and trend-conscious platform.
Target Audience:
Young adult smokers and vapers (aged 21-35) looking for a stylish, tech-driven alternative to traditional smoking.
Digital-first consumers who value convenience, sleek design, and premium experiences.
Socially connected individuals influenced by trends, aesthetics, and lifestyle branding.
Positioning:.
Modern, minimalist, and aspirational branding to align with contemporary lifestyle products.
Core Features of the eCommerce Platform:
Mobile-first UX – streamlined navigation, fast checkout, and easy reordering.
Subscription & loyalty programs – encouraging repeat purchases.
Strong visual identity – sleek product imagery and lifestyle-driven aesthetics.
Brief
By focusing on a trend-conscious, mobile-first design with a sleek and engaging user experience, the Vype eCommerce store will resonate with young adult vapers, drive brand affinity, and maximize online sales. The fusion of minimalist aesthetics, intuitive functionality, and interactive engagement ensures a premium and aspirational shopping journey
A clean, bold, and sophisticated UI that focuses on a younger audience by using high-quality, aspirational visuals showcasing the product in real-world, stylish settings that resonate with the audience’s lifestyle.
Approach
