Johnnie Walker x Hypebeast
Design Lead
Art Direction
Product / UI Design
Mobile Design
Concepting
Prototyping
Managing a junior designer
Role
To deliver the Mobile AR experience for a music concert by Johnnie Walker
Concert participants will also get to interact with the brand’s creative interpretation of its DNA – luminous gold tones, the brand’s signature hue, will be apparent immediately to offer attendees a vibrant, trip into the world of Johnnie Walker.
Filipino-Australian singer-songwriter James Reid is set to co-headline the “Walk Beyond In The Metaverse” music event.
Brief
Approach
An AR mobile experience with that embodied the energy of the Johnnie Walker brand and live music.
